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Channel: AdVerbatims - Overheard in Advertising
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I need it 4 yesterday - delivery 59

#318- "The girls in that car are too young, not saying I wouldn´t want to be in there with them, I just don´t think the client would."(Agency CEO to Designer)#317- "Uh oh, the sleeves printed over the...

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I need it 4 yesterday - delivery 60

#321- "Can you adjust the leading on the headline?" - "No, the font comes like that."(Agency, Art Director's reply to Account Manager)#320- "I need awards! get me awards! If you don't get me awards,...

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I need it 4 yesterday - delivery 61

#325- "What copy should I use?" - "Just do some of that fluff that you do."(Agency Creative Director)#324- "It's already a pizza, now with what the client is asking for, it'll make it an all-dressed...

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I need it 4 yesterday - delivery 62

#328- "Final Changes: please make sure our logo´s and pictures can´t be saved or copied off the website." - "It is not possible! If they don't want to share they should not be on the web."(Conversation...

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I need it 4 yesterday - delivery 63

#332- "It´s all ok. good looking, nice layout, modern, right concept, but… my appreciation about the communication is: the black is too dark, and the red is too bloody."(Client, Product Manager, giving...

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I need it 4 yesterday - delivery 64

#336- "I really like it, but can you make the type a darker white so it shows up more?""(Client, to Art Director)#335- "What do you mean this is a four color job? I don't want four colors, we are...

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I need it 4 yesterday - delivery 65

#342- "Can you make the URL resemble a web link? You know, underlined in blue. That way everyone knows it's for our web site."(Client, to Account Manager, describing the URL at the bottom of a print...

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I need it 4 yesterday - delivery 66

#348- "It's too Jewish."(Conversation with Jewish client reviewing the Jewish themed ad for their Synagogue's newsletter.)#347- "I hate these colors. These are not the colors you showed us in the...

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I need it 4 yesterday - delivery 67

#352- "How can I put the link on my desktop when you know I only have a laptop?"(IT Client to Agency)#351- "The client has given us FINAL approval, but asked if we could change one small...

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I need it 4 yesterday - delivery 68

#356- "But surely, when you get rid of the palm tree fronds, the reflection of the palm tree fronds on the car will disappear too."(Agency, Account Manager, when told that the ‘simple’ job of digitally...

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I need it 4 yesterday - delivery 69

#358- "That cover is too hip for the room."(Client, giving feedback about a brochure cover for a church)#357- "You need to add a a line on the cover of the invitation that says how to open it" - "Huh?...

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I need it 4 yesterday - delivery 70

#362- "Alright, I just sent Bob to go get those girls for the commercial!"(Client, to Commercial Director in reference sending one of his employees to fetch the scantily clad middle school-aged girls...

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I need it 4 yesterday - delivery 71

#367- "I know there are a lot of typos, but your budget didn’t cover QC"(Post Production Account rep to client, as told to competing studio manager)#366- "We have 4 shots of this product, but don't...

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I need it 4 yesterday - delivery 72

#373- "I thought it best to get the agency started on the project. I met with Al, Todd, Joleen, Mike and some copywriter"(Client meeting report)#372- "Can you work up some type of ad. I think we'd...

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I need it 4 yesterday - delivery 73

#377- "We need a giant steam head rising above the booth" - "Why?" - "Because people love steam. They’re drawn to it. It’s the power and magic of steam I’m talking about here!"(Client, to Agency...

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I need it 4 yesterday - delivery 74

#381- "If I give you approval, what can I still change?"(Client, Marketing Manager) #380- "Can we hear it before you record it?"(Client, to agency creative team working on a radio spot)#379- "For...

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I need it 4 yesterday - delivery 75

#383- "It needs to EXPLODE off the page! It needs FIREWORKS and COLOR! LOTS of colors! And exclamation points! Be creative. I could have done what you sent me on my own computer. The 14pt type is so...

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I need it 4 yesterday - delivery 76

#388- "And of course, it would be especially nice if they could meet these super-human demands and not charge us"(Client, to Account Executive)#387- "Let's open up the text box more to alleviate the...

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I need it 4 yesterday - delivery 77

#392- "Adapt concept to billboard, 40 feet by 60 feet. For presentation, please make actual-sized mock-up"(Agency, Job order of young Account Manager to Art Director)#391- "Overall, I am not ready to...

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I need it 4 yesterday - delivery 78

#395-"I'm good at what I do, but I don't necessarily know what I am doing"(Client, regarding their position at their company)#394-"Just because I approved something doesn't mean you can hold it in my...

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I need it 4 yesterday - delivery 79

#399- "Why don't we cast a 50-year old that looks like 38?"(Client and Art Director disagree on how old the model should be. Account Executive comes up with brilliant compromise)#398- "We don't like...

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I need it 4 yesterday - delivery 80

#404- "Yeah, We don't like the orange color. Can't we just fade red into the yellow?"(Client, giving direction to Designer)#403- "We love it, but take out the bears (it was all bears) and it needs to...

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I need it 4 yesterday - delivery 81

#406- "Well, I still think it’s a gray area. Remember that our customers are unsophisticated. They’ll read it, think it’s mistake and it’ll make us look bad. Put the quotes back in."(Client, to Account...

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I need it 4 yesterday - delivery 82

#406- "I'm not sure what the client wants, so let's try and do something the client will buy."(Agency, Senior Account Executive to Copywriter)#407- "Did you set the new portfolio content? How many...

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Well, well, well... after spending 10 YEARS in the Carbonite Chamber of the Interwebs, WE'RE BACK, believe or not, portraying the unfamous #agencylife, word by word.But we moved, now we live in another...

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